How do we measure success?
How should you judge a successful year for a credit union? Some argue that metrics such as asset growth, profit, revenue or loans acquired determine success. By these measures, it was another good year at Neighbors. We saw yet another year of asset growth and increased income.
We think these things are great, but if you look deeply, what’s the point? Well, Neighbors is a not-for-profit financial cooperative owned by our members – not corporate shareholders. That means our profit is returned to the members in the form of dividend yields and better rates. So ultimately, the point of everything we do is to serve our members and community.
And, that is what we believe is our truest barometer for success. How do we make a positive impact? How do we empower the community we serve? One meaningful relationship at a time.
That is why our new purpose starting in 2018, is “Building Relationships That Matter.”
Let’s take a moment review the major events in 2017.
Each year Neighbors and our members contribute over $100,000 to various charitable organizations in the form of volunteer hours, financial support, event sponsorship, and in-kind donations. The goal of these efforts is to make a positive impact in the communities we serve as well as promote lasting relationships with these area organizations. In 2017 we partnered with more than 20 organizations including Habitat for Humanity, The American Cancer Society, Cat Haven of Greater Baton Rouge and many more.
2017 Clays For a Cause
The Neighbors Capital Area Foundation’s 5th annual “Clays For A Cause,” charity sporting clays tournament helped to raise $18,862 for the Mental Health Association for Greater Baton Rouge. This event is always a lot of fun, but it’s even more fun knowing the money raised is going toward a great cause!
If you are interested in getting involved with next year’s Clays For A Cause, click here.
Neighbors was closed for Columbus day, but our team decided to take the day off and give it back to the community. More than 250 employees volunteered with our community partners. 1500 volunteer hours can go a long way!
Neighbors Way Tuition Assistance Fund
In 2017 the Neighbors Capital Area Foundation raised $15,000 for graduating seniors at our 11 participating mascot high schools. Ten students will receive $1,000 in tuition assistance and the grand prize winner will receive $5,000.
Live Teller System and The Branch of the Future
Neighbors decided to make an investment to better serve our members. Wait times for transactions can be very frustrating when you have a busy schedule. Our Interactive Teller Machines equipped with our Live Teller system rolled out in 2017. The Live Teller system is designed to speed up transactions while preserving the personal touch only a human can provide.
We installed this system at our Perkins branch drive-thru in September and our prototype Branch of the Future in Denham Springs. Our Denham Springs branch flooded in 2016, and we decided to take some time to make an investment into the devastated Denham Springs community. This branch has a completely redesigned open layout with all of the modern banking technology including our Liver Teller system. And of course, we had an extravaganza to celebrate our grand reopening!
The average transaction time at the Liver Teller system is less than three minutes!
Pat’s Coats for Kids
Neighbors partnered with WBRZ for the 9th time as a sponsor of “Pat’s Coats for Kids.” The result was a record-setting year for the campaign. We helped raise $100,251 and collect 7,000 coats! All money and coats collected go toward providing warm clothing to children in need.