Credit Union Magazine has recognized Neighbors Marketing Communications Specialist Preston Guy as one of their 2019 Credit Union Rock Stars.
Guy made the magazine’s 7th annual list for his work to promote the credit union movement through social media, digital communication and public relations efforts.
“Preston had definitely made a tremendous impact on our social media presence,” Neighbors President and CEO Steve Webb said. “He is constantly thinking about how we can promote the positives regarding our institution and the industry as a whole.”
“This recognition is truly representative of Preston’s amazing talents as well as the incredible work done by the Neighbors team. I’m incredibly proud of the work our team does for the credit union and our community.”
Guy manages all NFCU social channels, the credit union blog and serves as the primary contact for public relations. During his time, the credit union has nearly tripled its following on social media, which now has 32,000 followers. Additionally, Guy assists with the promotion of many community initiatives for the credit union such as Neighbors Day and Clays For A Cause.
All of the winners were nominated by their colleagues and selected by the editorial staff of Credit Union Magazine. This year, 50 professionals representing 30 states were named as one this year’s Credit Union Rock Stars. Guy and the other winners will be featured Credit Union Magazine’s Fall issue, sponsored by Fiserv.
See below for CU Magazine’s feature story.
Preston Guy took his education seriously while he was at the Manship School of Mass Communication at Louisiana State University.
Professors there stressed building relationships with audiences and media connections through engaging communication.
The result: “We’ve had an exciting 24 months at Neighbors Federal Credit Union,” says Guy. “We went from 11,000 to 31,000 social media followers, giving us one of the largest credit union followings in the country.”
As marketing communications specialist at the Baton Rouge, La.-based credit union, Guy is the resident expert in social media.
“There’s been a rapid change in social media over the past few years,” he says. “For example, there’s far more use of video than photos, and changing algorithms affect the words you use on social media to garner maximum engagement.”
Before joining Neighbors Federal, Guy held another position in communications. But when he heard about the credit union job, he was instantly intrigued. “They offered a different perspective on company goals. Typically, the objective is to maximize profits. At a credit union, our purpose is improving members’ lives and empowering the communities we serve,” he says.
One example of bettering lives is the credit union’s community involvement. Guy recently tallied its 2018 contributions, both in money and volunteer time: $406,869.
“Neighbors has a great story to tell. It’s my job to tell that story. Quantifying all that incredible work was invigorating,” he says.
Those contributions haven’t gone unnoticed. Guy shared many life-improving moments, gaining unprecedented news coverage for Neighbors Federal. The credit union was even featured online by national outlets such as The New York Times and Fox News.
Accolades such as these have helped the credit union grow to $944 million in assets from $820 million when Guy started two years ago.
His marketing department is always open to entertaining wild ideas and determining which ones to put into action. “I always aim for content that is relevant and unexpected.
“One campaign that was unfathomably successful was our ‘Mascot Madness’ social media challenge. Our Mascot Checking Account gives money to the schools for every swipe. It raised just under $41,000 in 2018,” he says.
“We decided to create a 14-team bracket as a parody of March Madness,” Guy says. “We encouraged schools to vote for themselves on Twitter and Facebook polls to advance to the next round. That drew 315,000 organic impressions and 18,000 votes from students, coaches, teachers, alumni, journalists, and local celebrities.”
The full story can be read at https://news.cuna.org/articles/116463-its-my-job-to-tell-our-story.