Neighbors FCU hosted an online tournament with its 15 Mascot schools called Mascot Madness. For the second consecutive year, Live Oak has won the tournament securing $1,500 for the school.
The intent of the campaign was to raise awareness for the Mascot Checking program and how it has provided more than $163,000 for local schools.
Neighbors posted links to polls on its blog and would share them on social media throughout the tournament. Neighbors would then encourage the schools to lobby for as many votes as possible to advance in the tournament.
On social media, NFCU posted and tagged the schools in each matchup and included a promotional sentence telling supporters about the funds these accounts have raised and how they can open an account.
The tournament had more than 11,000 participants with Live Oak defeating Woodlawn HS 702-492 in the championship round. As the runner up, Woodlawn secured $500 for the school.
Jordy Culotta and T-Bob Hebert of 104.5 ESPN served as the tournament’s celebrity hosts and produced the official bracket reveal.